Red Envelope’s redo
Hoping to reverse its lackluster financial performance, Red Envelope last fall quietly revamped its brand. The gifts cataloger relaunched its Website
Channel Integration
Merge/purge for small mailers
You know you have to combine multiple lists and run them through software to single out duplicate records before a catalog mailing. But the merge/purge
Victoria’s story
When Victoria’s Secret Direct opened a new, state-of-the-art distribution center in August, the women’s apparel merchant no doubt figured it would have
Sears still seeking Restoration
It looks like Sears Holdings Corp. is gaining ground in its quest to acquire Restoration Hardware for $269 million. Restoration Hardware at press time
A slight rebound in October
After months of posting declining volume, Catalog Tracker bounced back sort of. The service of Greenwich, CT-based list service provider Direct Media
Third quarter gets down to business
For the dozen business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter brought strong revenue and income gains.
THE IMAGE MAKER
The once-iconic brand Sharper Image has in recent years become about as passe as the razor scooter it rode the decade in on. After peaking at $760 million
Gander Mountain gets into water sports
Gander Mountain is on the fast track back into the catalog business. The St. Paul, MN-based sporting goods retailer announced Dec. 6 that it had acquired
Branding Alchemy
We already know that these gestures are created by many marketers, merchants, creatives, and customer care folks, who all contributing actions on a daily
MasterCard Survey: Holiday Sales Up 3.6%
Retail sales for the time between Black Friday (Nov. 23) and Dec. 24 grew by a seasonally adjusted 3.6% over the same period in 2006, according to MasterCard Advisors