We’ve discussed the customer experience and its relation to the brand, the creative platform, the marketing plan, and the merchandise concept throughout the year. Now let’s look at building a sound channel-centric customer experience.
Some merchants may be reporting a slow start to the season, but children’s home decor and apparel merchant KooKoo Bear Kids is up 35% this fall, and is already ahead of its 2007 sales goals.
Your distribution center needs to be able to control inventory movements, from receiving and put-away to picking and packing, as well as the management
Not quite sure what mixed gender means? The term describes merchants who sell apparel for both men and women, everything from sportswear to business apparel.
There’s an old joke about the devil being low on quota, so he decided to heavily promote special offers, free gifts and promises. With an immediate and
The real estate slowdown hasn’t deterred mailers from tapping in to the home goods market. Two merchants at the low and high end of the spectrum
Caswell-Massey, a multichannel marketer of luxury personal grooming products, has changed hands again. Private equity firm The Equitium Group on Sept. 21 acquired the cataloger/retailer/wholesaler.
In today’s multichannel world, designers, photographers and copywriters work on a multitude of projects. In addition to catalogs, you’ll find them creating Websites, direct mail pieces, newsletters, e-mail communications, space ads for print publications, banner ads, free-standing inserts (FSIs) for use in newspapers, trade show materials, retail store signage, and a host of other projects.
Neiman Marcus is renowned for its elegant stores and superior service, but it’s never really been considered cutting edge. The upscale cataloger/retailer is addressing the issue with its new Cusp stores designed to appeal to a younger demographic.
Want to make your customers happy? Stop selling for a minute and give them something to read. It can be detailed product information or even jokes. But it may be time to learn what other b-to-b merchants already know: that content is king.