Kick it up a notch
From its name, you may think Revgear.com specializes in accessories for sportscars, but the cataloger actually sells products for boxing, kickboxing,
Channel Integration
Using simulators to find E-LTV
You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
A SLOW START
Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat
Financial Reports: United Stationers, Wayside, Zones
Third-quarter sales for Des Plaines, IL-based office supplies merchant United Stationers rose 1.5%, to $1.19 billion, from $1.17 billion for the three-month period ended Sept. 30. Growth in the janitorial and break room, office products, and office furniture categories was partially offset by lower technology sales, company officials said. But net income dropped nearly 30%, to $27.5 million, compared with $39.2 million for the same period last year.
Using Your Co-ops to Maximize Profit Potential
The co-operative databases can help you cut the waste out of your circulation and offset the postage increase, and squeeze incremental profit dollars out of your circulation.
Here are some tips on how to use the co-ops to maximize the profit potential of your circulation
Hotel Chocolat Taps U.S. Market
With 23 stores in the U.K., a catalog, online business, and a Tasting Club, Hotel Chocolat still had a hankering for expansion.
Robust Third Quarter for PC Connection
Third-quarter sales for Merrimack, NH-based PC Connection rose nearly 10%, to $456.5 million, compared to $415.2 million for the same period last year.
Country Walkers Covering More Ground
If you’re feeling the need to take a hike, Country Walkers has added to its already hefty list of trips. In its 2008 catalog mailed Sept. 4, the marketer of walking vacations introduced 13 new itineraries spanning four continents.
MSC Reports Industrial-Strength Fourth Quarter
Maintenance repair and operations (MRO) supplier MSC Industrial Direct turned in a stellar fourth quarter. For the three months ended Sept. 1, the Melville, NY-based merchant of maintenance, repair, and operations supplies recorded net sales of $450.5 million, a 16.7% increase over $385.9 million for the same period last year. Its net income soared nearly 39%, to $47.4 million from $34.1 million last year.
Neiman Marcus’ Retail Cusp Concept
How does a high-end department store retailer go after younger, more fashion-forward customers? If you’re Neiman Marcus, you start opening Cusp stores–trendy, stylish boutiques designed to appeal to women age 21 to 45.