Remails vs. E-mails: Which Is Best During Holiday Season
When in the holiday season is it too late to remail catalogs to you house files or prospects? It depends on what you sell.
Channel Integration
Determining Your Areas of Growth
All mailers must constantly looking to identify the best way to grow revenues. It seems like it should be pretty easy to do. But in the present multichannel environment, how do you fuel that growth or determine where to invest scarce resources to expand market share in a cost effective manner?
Ebay had the right idea but the wrong execution
Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company
Etoys Direct and BabyUniverse Finally Merge
In a deal that
Live from DMA: Kenneth Cole’s Major Production
Chicago–Did you ever wonder why shoes manufacturer/marketer Kenneth Cole is called Kenneth Cole Productions? In his keynote address at the DMA annual conference, Kenneth Cole himself detailed how he started the company 25 years ago.
Q&A: How to Adjust Contacts Strategies Based on Cyber Mondays
We sat down with Cam Balzer, vice president of emerging media at DoubleClick Performics, to talk about ways to maximize your contact strategies based on your Cyber Monday results.
December: Not Too Late To Contact Buyer File
When is it too late to contact your buyer and prospect files to maximize holiday sales? Thanks to the increased confidence consumers have in last-minute online shopping, you can go as close to Dec. 25 as you feel comfortable.
What Marketers Should Demand From an E-Mail List
Working with many e-mail list brokers and mailers, we field many questions about the deliverability of a particular file. In this age of declining open and click-through rates, marketers are researching their test lists more thoroughly.
FAO Schwarz in Store for Chicago Macy’s
Although FAO Schwarz closed down most of its stores five years ago, the upscale toy retailer is easing back into retail.
Conney Safety Products Sold
Nine years after buying the business, K+K America sold Conney Safety Products to private equity firm Caxton-Iseman Capital for $48 million. GMAC Commercial Finance and BlackRock Kelso Capital Corp. provided financing for the transaction announced Oct. 2.