According to a new white paper by e-mail marketer ExactTarget, no other message is as personal, relevant, and anticipated as a transactional e-mail. But most merchants have little or no visibility into the performance of transactional e-mails
Until recently, many catalogers were segmenting their buyer files by order channel, not by channel of origin. But segmenting by channel of origin in increasingly popular for true multichannel merchants. Why? Click here for more.
As much as we hear these days about Web 2.0, e-commerce isn’t the only facet of multichannel marketing to advance. The best retailers are taking their merchandising strategies to new and higher levels
Nearly all of the business-to-business and computer marketers tracked by Multichannel Merchant turned in superb performances during the second quarter.
Sears Holdings Corp. has taken a lot of heat during the past five years for the way it’s handled the integration of the Lands’ End apparel catalog brand. But the retailer seems to have found a strategy that works: the store-within-a-store.
Are you counting the days until Christmas? You should be consumer merchants this year receive an early in the form of an additional selling day. In 2006
First it was dogs and horses. Then it was fish and ferrets. Now Pets United is setting its sights on sites outside the pet industry by acquiring URLs
There’s no place like the home market, or multichannel purveyors of furnishings, linens, floor and window coverings, tableware, and kitchen items. The
Could Redcats USA be contemplating retail? The multititle cataloger announced on Sept. 11 it bought plus-size women’s apparel retailer United Retail Group for $198.9 million, or $13.70 per share in cash.
As further proof that the dismal housing market is putting a crimp in the catalog/retail industry, Home Depot in late August finally sold its business-to-business division to three private equity firms