July Sales Roundup
For the most part, July was a kind month to the publicly traded companies tracked by MULTICHANNEL MERCHANT. So let
Channel Integration
Urban Outfitters Direct Sales Soar 35%
Philadelphia-based apparel and home decor merchant Urban Outfitters (Nasdaq: URBN) reported a 35% increase in its direct-to-consumer business
Golfsmith’s Net Revenue Up, Direct Sales Down
Golfsmith International Holdings (Nasdaq (GM): GOLF) reported a 9.5% rise in second-quarter net revenue to $125 million, up from $114.1 million, for the three months ended July 1.
Musician’s Friend Helps Boost Guitar Center
Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 28.1% increase in direct response net sales, including revenue from the Medford, OR-based Musician’s Friend catalog.
Cabela’s 2Q Sales Up 16.5%
Second-quarter sales at Cabela’s (NYSE: CAB) rose 16.5% to $451.2 million, up from $387.3 million for the same period in 2006.
Reactivate Old Customers With New Products
Speaking at the Direct Marketing Association’s List Day on Thursday, Janette Barret of International Masters Publishers Inc. said the secret to reactivating old expires is to offer them a new product within the same affinity.
Segmenting Beyond RFM
Catalogers need to identify and then segment meaningful factors on their house files. Doing this will help you decide how deep into a buyer file to mail, which catalog covers to use, and how much to mail a contact during a season.
Eight From Eight By Eight
(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, whose offline, paper-focused orientation she likened to an afghan blanket: “comfortable, colorful and out of date.”
Harry & David DC a Big Deal in Ohio
Harry & David’s largest distribution center is about to get a little bigger: The multichannel retailer best known for its Moose Munch candy mix and its Royal Riviera pears is adding 45,000 sq.-ft. to its Hebron, OH-based facility. The $16 million expansion will be completed in fall 2008.
Sheplers Sold to Investor Group
Private equity player Gryphon Investors, along with Growth Ventures Group, have acquired $125 million plus western wear cataloger/retailer Sheplers.