Harder to sell?
There’s no question that the new postage rates
Channel Integration
1-800-Flowers.com goes mobile
Catalog merchants have been slow to adapt mobile marketing technology, but 1-800-Flowers.com has taken the plunge. It has launched 1800flowers.mobi, which allows users to shop online at 1-800-Flowers.com via their cell phones.
Expand your universe with new data sources
Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging
Pier 1 shelves catalog
Maybe Pier 1 isn’t meant to be in the direct business. The home furnishings and decor retailer announced in June it was shuttering its three-year-old
Lean, mean merch machine
What does this mean to you? It’s time to create a leaner, meaner merchandise machine that will not only allow you to make wiser product choices, but also help you develop a more desirable brand. The following four suggestions will help you do both:
Going back to the future
Do you remember the 10 commandments of marketing database content management from previous columns? In case you don’t, here’s a quick recap: The data
Gander Mountain ruling paves path for direct launch
Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again.
Brookstone Bouncing Back
Second-quarter net sales for gifts and gadgets cataloger/retailer Brookstone (Nasdaq: BKST), which mails the Hard-to-Find Tools, Gardener
Sales, Income Fizzle for Celebrate Express
For the fiscal year ended May 31, sales at Celebrate Express slipped 2%, to $85.2 million from $87.0 million. The Kirkland, WA-based party supplies cataloger reported net income of a mere $43,000, compared with $405,000 the previous fiscal year.
Roaman’s ‘R’ Accessories
Plus-size women