CDW’s Second Quarter Tops $2 billion
Vernon Hills, IL-based computer reseller CDW (Nasdaq: CDWC) registered a solid second quarter.
Channel Integration
Optimizing Your Multichannel Media Mix
You’re not using your data effectively if it doesn
June Sales Roundup
June presented a mixed bag of results for most of the publicly traded companies tracked by MULTICHANNEL MERCHANT.
Gander Mountain Wins Right to Use Logo, Name in Direct Marketing
Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again.
Doctors Foster and Smith On Target With Retail Distribution
Pet supplies cataloger Doctors Foster and Smith is rolling into the retail channel in a big way: The company will begin selling its products in nearly 900 Target stores nationwide next week.
Implement C-RFM to Suppress Keyword-Originated Buyers
With sponsored keywords and natural search playing a large role in Web sales, you need to include channel of origin when talking about your customer’s recency, frequency, and monetary value. So if you’re looking to cut back on your circulation, you may want to suppress these less-loyal customers.
Red Envelope Trims Losses
Things are looking up at Red Envelope (Nasdaq: REDE). The gifts cataloger
Performance Bicycle Sold to Private Equity Firm
North Castle Partners has been wheeling and dealing: The private equity investor announced on July 3 it bought Performance Bicycle.
Postage Increase Brings a New Prospecting Breakeven
The fallout from the postal rate hike is now rippling through catalog circulation plans. The higher postage means that the breakeven on prospecting for new customers has increased, and cataloger
Businesses continue to boom
For the business-to-business and computer merchants tracked by Multichannel Merchant, 2007 is off to a good start: The majority turned in stellar performances