Business-to-business merchants traditionally reached out to prospects by advertising in the trade magazines their prospects read. And while this old-school method still works, marketing experts suggest updating a trade ad campaign with online advertising, e-mail newsletters, and value-ad deals ranging from subscriber list rentals to trade-show sponsorships.
Digital content management is so 20th century. Just as online marketing has given way to Web 2.0, digital content management has evolved into enterprise content management, or ECM.
The way to an audience’s heart is through its stomach. That may be why David Kravetz, cofounder of Phoenix-based Fairytale Brownies, emerged victorious from the popular session
Last year at this time Craig Battle, managing director of investment bank Tucker Alexander, described the level of first-quarter industry mergers and
In the 16 years he has run Duluth Trading Co., founder/CEO Steve Schlecht has learned a lot about traveling, and he wants to share his wisdom
“It’s a hard world to get a break in / All the good things have been taken.” When the Animals sang those lyrics in 1965, they certainly weren’t thinking
Think of it as the catalogers’ equivalent of first you get mad; then you get even. When they learned, in late February, that the postal rates for Standard
Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.
Walter Drake is celebrating its 60th anniversary this year, but the old dog has at least a few new tricks
It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants