FORBIDDEN CITY
In traditional direct marketing, the statement You will receive your order in seven to ten business days actually meant something to both the cataloger
CRM
Double the treasure
Consumer catalogers may think that expanding into business-to-business sales is akin to coming upon hidden treasure. After all, they already have the
ask the experts
If you are responsible for online privacy issues in your company, your mantra should be Know, say, do. Know what your company is doing, say what your
WEB SUCCESS in 10 easy steps
The annals of e-commerce history will remember the year 2000 as the year that should have been. According to research firm Webmergers.com, at least 210
Eddie Bauer Approaches CRM Through Channel Motivation Process
Oak Brook, IL–With a catalog, a retail chain, and a Website, apparel marketer Eddie Bauer has taken a closer look at customer relationship management
For Brookstone, an EAI System Is Hard to Find
One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has
Pillar to Post
Turnover, technology, and CRM are the three most significant influences in the current call center market.
Short Takes
Chastened dot-commers may still find pot of gold at rainbow’s end; the scoop on who’s into CRM.
working gear
CRM software makes medium irrelevant in contact centers; Web-enables legacy apps Gathering of the Clans What technology weaves disparate components –
Listings: New Lists
CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications,