A Hot Segmentation Tool: The Channel Slicer
There are thousands of ways to segment a house file. But one of the best is to do it by channel. How did your customers come in
Lists & Data - Business
Taking Advantage of Economic Stimulus Checks
Direct marketers have something to look forward to this summer
Why Overmailers Get No Response
Are you overmailing? Don
Don’t Give Up on Co-registration
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
How to Spot Defectors In Advance
If drivers can defect at the gas pumps, don
Why Consumers Don’t Give Out Their E-mail Addresses
Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.
Careful Contacting Customers About New Concepts
Admit it, it
Five Ways to Improve your Multi-Channel Marketing
The most popular order-taking channel? The Web. But many merchants maintain separate catalog and Internet silos. Click here to find out why Bill Nicolai thinks that
How to Make Your Web Data Actionable
Getting more Web data but don