More Growth Strategies for the Multichannel Merchant
Catalogers need to know they need to grow the number of channels they are in. But which ones should they jump into next, and what are the benefits?
Lists & Data - Business
Maximize Marketing Dollars While Building Customer Relationships
Harnessing the power of consumer data requires making sound judgments about your data choices. When you understand what a data source is likely to deliver, and how to best combine data options, you can test and invest in information that is most appropriate and effective for your applications.
Using a Zip Model for Retail Store Drivers
Zip modeling can be used as a prospecting technique – you order lists or models with your highest penetrated zip tiers as a select. It can also be used as a suppression method on your house file by purposefully not mailing your lowest penetrated zip tiers on older, low-frequency, low-dollar buyer segments.
‘Tis the Season to Keep Remailing
Does the increase in postal rates mean you should cut back on your holiday remails? Nonsense, says Geoff Batrouney executive vice president of New Rochelle, NY-based list firm Estee Marketing Group.
The Tale of the Great Schmoe Mailing
Great marketing professionals have lots of experience, and they get that experience by occasionally making mistakes. Here is one of those tales of woe: The Tale of the Great Schmoe Mailing. Names of the people and firms involved have been changed to protect the guilty.
The Loyalty Ecosystem
Given the advances in loyalty value propositions, database design and analytical techniques, these retailers have unprecedented opportunity to join with their partners in the packaged-goods industry to implement best-in-class enterprise customer-management programs
New Products
MailChimp has launched its E-mail Optimizer, an A/B split testing feature. Experian announced the release of its enhanced retail marketing database offering, Totalvue Retail. Equifax has introduced Equifax ValueScore, a list segmentation tool that helps marketers combine prospecting data with a proprietary segmentation model that leverages Equifax
New Products
Loyalty Lad and Harte-Harnk are partnering up, and CDC Software and MailChimp have launched new e-mail marketing products.
Are You A Hybrid? Check Your Database
Think you know who you’re selling to? Check out your customer database. You may sell a consumer product, but may have a lot of business buyers. Find out if you’re a hybrid seller, and how you can adapt your contact strategies.
Don’t Try To Convert Web Buyers
Are you prospecting for Web buyers and hoping to turn them into catalog buyers? Jim Coogan thinks this may be an exercise in futility.