Quick Tip: Use Customer Data for Custom Landing Pages
Have you thought about using your house file to set up custom landing pages for your customers?
Lists & Data - Business
Modeling Toward True Optimization
How can you optimize more of your customer contacts? Try the new technology of state machines with a technique called the Markov Decision Process.
The Pitfalls of E-mail Marketing
When it comes to e-mail marketing, the biggest mistake is trying to convert a prospect. Merchants should be trying to attract a qualified prospect. What’s the difference?
The Importance of Knowledge-based Customer Recognition
Poor customer recognition can have a direct, negative impact on your customers
Sometimes One More Mailing Can Be Too Many
To prepare for peak season, Lenser recommends that highly seasonal businesses maximize the number of contacts to the house file, mailing separately versioned catalogs every four weeks and perhaps even every three weeks. But one of its clients, a multichannel school supply retailer, bucked the trend during back-to-school 2006.
Using Finite State Machines to Manage Customer Relations
Response rates have fallen in many areas as technology has made it easier to blast out more campaigns with little regard for long-term effects. But database marketing technology is finally catching up to the real-world need to manage customer relationships over time. One of the latest advances for marketers is the use of finite state machines.
Show Me The Data: Three Keys to Holiday Success
Hope you enjoyed Labor Day Weekend, because holiday 2007 is already here. If you blink, the next 57 business days may pass you by. Here are some tips from Bill Singleton on how to get your holiday planning on track.
Quick Tip: Segment Requesters by Channel and Source
Are you tapping into your catalog requesters as efficiently and effectively as possible? At the very least, you should be segmenting your catalog requesters.
LISTINGS
New lists Telecom and Wireless Trade Magazine Subscribers Netline Corp. offers seven new subscriber files sourced from its Tradepub.com division. One
Integrate Your Marketing Efforts
Jim Coogan thinks great strides are being made by merchants to become truly multichannel. Still, marketers could be doing a better job using catalogs and Web strategies to drive business.