Epsilon Rebrands With Abacus Moniker
How big a brand is co-op database Abacus? Big enough that parent firm Epsilon, which acquired Abacus in December, is rebranding most of its data products and services under the Abacus name.
Lists & Data - Business
Plan For Reputation Impact in E-mail Segmentation
Sure, any marketer can send an e-mail to a prospect or a customer. But will it make it into the right inbox? Your inbox delivery is all about reputation these days. Here are a few tips on making sure yours is still golden in the eyes of ISPs.
Quick Tip: Suppressing House Files
Sometimes making sure that you
Transpromotional Documents: The Good and the Bad
Are transpromotional documents the future of direct mail?
How to Track Incremental Demand
In order to maximize your marketing effort by channel, it
Avoiding One Bounce Too Many
In prior columns, I
Making the Most of Your Co-op Prospecting
With the postal increase now in effect, mailers are asking themselves how they can drive increased performance and possibly reduce circulation. One approach is effectively integrating your prospecting strategy with the cooperative databases.
Use Traditional and Non-traditional Data In Your Models
During a session at List Day on Aug. 2, Erik Findeisen, CEO of direct marketing consultancy FC Data Services, outlined a few traditional and non-traditional sources catalogers should take advantage of when modeling their lists.
Show Me The Data: Map Your Plan
Marketing project deadlines are typically not flexible