Listings
New lists Shoemall During the past 12 months more than 195,000 consumers bought footwear from online merchant Shoemall. Customers, 75% of whom are women,
Lists & Data - Business
List and Data Strategies: Analytic Tools Meet Web 2.0
The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics
Market Snapshot: Some Stalling Within Universe of Car-Catalog Buyers
The automotive market has been crawling in reverse for the past few years, judging from the number of active buyers available for rental or exchange.
Small-Merchant Solutions: Nine Tips for Using the Merge/Purge
Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want
Live from NEMOA: Using Multichannel Forensics to Analyze Your Customer Database
Kevin Hillstrom, president of Seattle-based consultancy Mine That Data said he uses a process called multichannel forensics to make better sense of how customers interact with products, brands, and channels. There are two components of the analytical study that the marketer must understand; annual repurchase rates and migration patterns.
Live from NEMOA: Examine Your Contact Strategies
Cambridge, MA
Reviewing Best Practices to Cope with the Rate Hike
At the New England Mail Order Association (NEMOA) spring conference last week in Cambridge, MA, the biggest out-of-session discussion was how to mitigate the effect of the U.S. Postal Service’s upcoming rate increase.
Can You Trust Your Test Results?
Direct marketing is all about the numbers. Whether it is response rate, lifetime value, square-inch analysis, or any other metric you can dream of calculating, we all rely on measurability to give our businesses the advantage they need to succeed.
Wilhelm: Compliance Will Fend Off Regulation
It’s the same message the Direct Marketing Association has often delivered to its List and Database Council membership, but one Markus Wilhelm says bears repeating.
If mailers do not comply with the DMA’s mailing guidelines, the industry will face further regulation.
Amazon Thinking Outside The Box With Inserts
Amazon.com says it is thinking outside the box, both figuratively and literally, when it comes to insert media.
The Seattle-based online behemoth said it has added insert opportunities such as on-the-box advertising as an option for marketers willing to ride along with Amazon, which ships about 80 million packages a year in the U.S.