The first five commandments of database content management
Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences
Lists & Data - Business
Digging for gardening buyers
With the names of 6.8 million 12-month buyers available for rental or exchange during the third quarter of 2006, the consumer gardening category suffered
Adding a persona touch
Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even
Evaluating Web-Generated Names
Traditional catalog-oriented direct marketers have always been suspect of customers acquired via the Internet.
Circulation Tools to Manage the Flood of Web Buyers
Catalogers are getting a flood of Web buyers and the percentage of orders placed on the web continues to steadily increase. What new challenges are posed to catalog circulation managers by these Web orders?
When Should You Mail To Institutions?
Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.
Recapturing Lost Online Customers
E-mail marketers are under constant pressure to cut through the noise and increase the performance of their campaigns. But when an online customer is unreachable because they changed their e-mail address, stopped reading e-mails or their messages are being filtered, a marketer
New LDS Products
Lafayette, CO-based co-op list service Abacus launched BuyerPoint, a suite of analytical services designed to improve the decisions retailers make throughout the lifetime of a store such as site evaluation and trade area definition.
Use Co-ops to Track Transferring Customers
Chances are that a customer or household that used to shop a lot but has no transactions has moved. Look at these dormant households as a suppression opportunity. Sometimes when households move, they don