New Products
Lanham, MD-based Pitney Bowes Group 1 Software has launched Customer Data Quality Platform, designed to help businesses and government agencies better manage their customer data.
Lists & Data - Business
Abacus Indicator
According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue
InfoUSA Buys Rubin Response
InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.
Why Too Many Leads Can Hurt Sales Performance
Is it possible to produce too many sales leads with a direct marketing campaign? Are qualified leads really that important? The answer to both questions is yes.
Show Me The Data: Marketing To the Infrequent Buyer
You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.
Keeping Your Circulation Healthy
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
Waking the dormant
Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers
Multichannel Campaigns: Making Your Data Meaningful
To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful
Targeting Your B2B Lead Generation
When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? Here are seven strategies: