Calculating the Impact of Advanced Data Hygiene
Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn
Lists & Data - Business
Investing the Right Amount in Prospecting
To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.
The Future of Insert Marketing, Part 2
Some thoughts and reflections on insert marketing
How Much to Budget for Database Marketing vs. Lead Generation
Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.
Get to the Source of Your Online Leads
When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from
Rental List Selects Are Worth Their Weight in Gold
Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics, says that it is worthwhile to pay for those extra selection charges to get the most targeted names available from rental lists. After all, the incremental response from taking the best-of-the-best names from a rental list will pay the extra costs of the selects.
New Products
Have a new or upgraded product that would benefit LIST AND DATA STRATEGIES readers? E-mail your press releases to Tim Parry at [email protected].
Show Me the Data: Ask Questions First and Deduplicate Later
Duplicate records in a database can dilute a mailing and discourage response. But they can also provide valuable information about customer behavior. Asking several questions before deduplicating your data can let you gain knowledge that you might otherwise lose in normal processing.
Future Trends in Interactive Marketing (and the Future is Now) – Part 2
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we
Go for Role, Not Title
By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.