Reasons to Rely On Your Daily Sales Flash
The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business
Lists & Data - Business
Delving into data-driven marketing
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In
Homeland Security and Database 101
Late-night talk-show hosts and the foreign press were yukking it up when the story broke last month about the Department of Homeland Security’s database
A data match made in heaven
Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data
To Append or Not to Append
If you
Using Database Marketing to Reach Business Influencers
Want to improve your results? Mail to all the influencers in the customer company
Understanding Catalog Circulation Post Mortems
Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.
Here are the critical pieces of a circulation post mortem:
Seven Ideas for More B-to-B direct Mail Sales Leads
When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response.
Better Market Segmentation…Without Losing Your Marbles
Think back to your childhood