Gender bender: mixed-apparel buyers show slip
With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes
Lists & Data - Business
Benchmark: lists and circulation
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers
Is infoUSA taking over the world?
InfoUSA, is seems, is on a mission to consolidate the list management and brokerage industry. The Papillion, NE-based proprietary database compiler announced
E-mail Marketing Myth #4: E-mail Requires Innovation Independence
For many years e-mail marketers were an organization
Show Me the Data: Get the Payoff from Your Profiling
What are you getting when you send introductory offers of free trials, no shipping charges, or special interest rates to your business prospects? Are you getting the highest payoff for your efforts?
Targeting Your B-to-B Lead-Generation Efforts
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.
What Should You Lose to Acquire a Customer?
Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it
List Providers Just as Liable for Deceptive Marketing
Note to list brokers, list managers, and list providers: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.
Turning Buyers into Loyal Buyers
Just because a person is a buyer doesn