Lists & Data - Business

Show Me The Data: The Fine Points of Business and Government Matching

| Bill Singleton

Business-to-business (b-to-b) and business-to-government (b-to-g) mailers face greater list processing challenges than consumer marketers. These challenges include: the churn of business contacts at titled positions and within companies and more address elements with which to deal. The complexity of business and government addresses can, as I will show, make the tasks of matching customer and prospect files more challenging to match and deduplicate than consumer addresses.

Time for a change?

| Tim Parry

If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for

InfoUSA Shareholders Retain Board of Directors

| Tim Parry

Shareholders of Omaha-based database conglomerate InfoUSA voted to retain its current board of directors, including founder/chairman Vin Gupta, the company announced on Friday. If the independent inspectors of election confirm the preliminary results, then Gupta, George Haddix, and Vasant Raval will remain on the board until the next shareholder election, in 2009.

Database Marketing’s “Playground Problem”

| MCM staff

Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.

The Future of Insert Media

| Leon Henry

Insert media have been around for nearly 50 years. Back when they were known as alternative media, they were primarily a vehicle for low-end offers, inquiries, and continuity offers. Times have changed, of course; here are some trends worth looking at that may determine the future of insert media.

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