Lists & Data - Business

The Case for Insert Media

| Jody Smith

With postal and paper costs on the rise, more mailers are entering the insert media marketplace. Mailers are constantly looking for additional, more cost-effective means of reaching their target audience. Today the opportunities to reach targeted prospects using insert media are becoming more and more refined

Must-Mail/Must-Not-Mail

| Bill Singleton

Catalog recipients complain a lot about mailers making equally basic mistakes. I have received some of those complaints in the past and had to dig into the nuts and bolts of direct mail. Two common mistakes: mailing to people who do not want to be mailed, and not getting mail through to people who do want it.

Study: Poorly Managed Customer Data Lead to Lost Revenue

| MCM staff

Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.

Take action on data

| Tim Parry

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,

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