What Are Your Consumers Saying About You?
This article is the first in a series on e-mail marketing and list strategies by Katie Cole, Ph.D., vice president of research and analytics for Merkle|Quris, the e-mail marketing agency of Merkle
Lists & Data - Business
Internet Buyers – To Mail or Not To Mail?
Now that the holidays are over and sales analyses have been completed, catalogers are confirming the continued migration of sales to the Internet. As a larger and larger portion of sales is coming from the Internet, what should you do with those buyers? Are they truly
Epsilon Acquires DoubleClick’s E-Mail Division
Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement on Feb. 14 to acquire DoubleClick’s Email Solutions operating unit for approximately $90 million. The transaction is expected to close before the end of the first quarter 2006.
Dos and Don’ts for Handling Web Catalog Requests
You can profitably convert web requests for your catalog. But Web requesters have a much shorter attention span than traditional catalog requests, so you have to treat them a little differently.
Three Alternatives to Product-Level Marketing
Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops
Business Objects Acquires Firstlogic
Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.
How Many Times Should You Mail to Your Housefile?
A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.
Responsys Acquires INBOX Marketing
Email and lifecycle marketing solution provider Responsys announced Feb. 3 that it acquired INBOX Marketing, a San Francisco-based agency that specializes in the strategic optimization of email marketing platforms.
E-mail Marketing Success or Failure
Developing an effective e-mail marketing campaign should be more than just a
The C is for channel
For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according