Gardening sector in bloom
It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based
Lists & Data - Business
The Second Time’s a Charm: Advice on Prospect Reuses
If lately you have observed poor performance among your co-op database balance models, the older, lower-dollar portions of your continuation lists, or the tightest possible selects from marginal lists, it is time you consider prospecting reuses.
Erwin: ClarityBlue Deal Will Advance Experian’s Offerings
The acquisition of marketing database solutions provider ClarityBlue by information solutions company Experian will allow it to obtain consumer information in more high-tech fashions and to get databases up and running in less time, says Rick Erwin, Experian
Recency: The Underrated Metric
One of the simplest and most powerful metrics is customer recency. You may have a lot of data at your fingertips, but a good start is to really understand the insights available by delving into how recency changes over time.
Why You Need to Target Hispanics Now
The Hispanic population in the United States will grow to more than 103 million by the year 2050. During the same time period the Caucasian American population will decrease by 19%. That
Individualized Click Behavior Available for Marketing Lists
ResponderInfo.com has been developed to help direct marketers receive behavioral information of its target audience’s online habits. Read on to find out the benefits of the Web-based program.
Bleep Your File Before You Bleep Your Customers
Not all CSRs are angels, as marketing consultant Bill Singleton found out throughout his career. Find out what he says multichannel merchants should do with their databases to ensure angered CSRs aren’t slipping unsavory words into your lists to get avenge unhappy customer experiences.
Consumers Want Privacy—and No Questions About Weight—from Loyalty Programs
Consumers state they are willing to share only a small portion of the personal information that retailers need to develop traditional loyalty programs, according to a report released by the National Retail Federation last week. But at least one loyalty marketing guru thinks the results can be thrown out the window.
Looking for Trigger-Event Shoppers? Try New Credit-Card Owners
Recency/frequency/monetary value (RFM) models, a building block of direct marketing, work because shoppers who have bought recently or frequently are more likely than others to buy again in the near future. At least two industry experts believe you can use data about newly issued credit cards for the same reason.
Integrating Data: Tough but Necessary
Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company