Mokrynskidirect Survey: Holiday Sales Better Than Expected
A survey of clients from Hackensack, NJ-based list services firm Mokrynskidirect indicates that
Lists & Data - Business
Flight Your Mail to Get It Delivered
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
Abacus Indicator: Catalogs Create, Rather Than Cannibalize, Store Sales
A recent study from Broomfield, CO-based Abacus and its Abacus B2C Alliance proves false the belief that catalogs mailed into store trade areas cannibalize store sales. In fact, the opposite seems to be true.
Maximizing Multibuyers
Multibuyers
How to Analyze Your Holiday Response
Now that the holiday season is over, it
Women’s apparel universe sees some wear and tear
Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to
Risks and rewards of e-mail append
E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line
Gazing into Marketing’s Crystal Ball: Managing Analytics
Marketers that effectively use analytics have a lot in common with fortune-tellers: They can
The Ever-Changing Point of Sale: Multichannel Considerations for the Retail-Centric Organization
In the previous article of this series, https://www.multichannelmerchant.com/crosschannel/lists/point_sale2, we argued that consumer expectations for retailers are rising. To respond successfully, retailers of the future have to dovetail their products and services into a multichannel format, and they need to connect to the consumer using an increasing array of marketing communications to convey a sincere interest in a lifetime relationship. To that end, we examined how retail-centric organizations could use trade-area analysis to determine improved retail/catalog and retail/online strategies.
Success Story: Modeling Prospects
One of our clients, a multichannel merchant of high-end home decor that uses the co-op databases and vertical files aggressively, had an all-too-common problem: Mailing about 5 million-6 million prospecting names annually, it was seeing performance fall off as well as shrinking prospecting universes on continuations.