In an age of litigation and increasing government scrutiny of corporations, retailers must protect customers’ privacy — and they may not be doing a good job of it, according to a new international survey
Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing
The principal drivers of loyalty appear to be value, service, and product quality, while the loyalty program is less important, notes David Shepard, president of Dix Hills, NY-based David Shepard Associates. Looked at another way, a good loyalty program cannot make up for poor service, high prices, or not having a competitive product.
Perhaps to no one
Last week we wrote about relational databases opening up a world of marketing opportunities and ultimately making better use of your database (
The very idea of an e-mail blast to prospects can send shivers up a marketer
ALC of New York is becoming Belardi/Ostroy ALC, reflecting the name of its three founders: American List Counsel, chairman/CEO Andy Ostroy, and president Donna Belardi. The name change will go into effect on Dec. 1.
The business-to-institution (B-to-I) market makes up 23% of the U.S. economy, according to Sweet Springs, MO-based list compiler MCH. Little wonder, then, that numerous companies are find marketing to institutions well worth the effort. If you
Relational databases open up a world of marketing opportunities, according to Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics who lists below ways to wring sales from your database.
Marketers are beginning to look at response modeling outside of the co-op databases, according to Chris Montana, senior vice president at Hackensack, NJ-based list services firm Mokrynskidirect.