Making non-catalog lists work
Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger
Lists & Data - Business
Abacus Indicator Says…
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, American homes should be looking better than ever this year. Home Decor and furnishings took over the number-two spot for the largest consumer product category and year-over-year performance, according to the Abacus Alliance database. Decor and furnishings saw a 7% increase in sales last year and brought in $3.538 billion in total sales. This included 23.3 million transactions, with an average order size of $152.
Can’t Go Beyond Hotline Names?
Hotline names work fine, but if you can
10 Ways to Immediately Increase Response
Sounds too good to be true, doesn
DMA05 Roundup: What’s New and Noteworthy
Abacus, the Broomfield, CO-based cooperative database services provider, is taking a step to speed up mailing campaigns. At last week
10 Questions for Annual Circulation Planning
Are you beginning to formulate next year
Demonstrating ROI: Look Ahead When Building Database Marketing Processes
This week at the DMA 2005 Annual Conference in Atlanta, Scott Cone, vice president/client leader for database marketing services provider Merkle, is leading a session entitled
Abacus Indicator: The B-to-B Perspective
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, there were significant differences in purchasing behavior across categories in the business-to-business sector last year.