Lists & Data - Business

The U.S. Postal Service has lifted the suspension of standard letters and periodicals destined for zip codes 369, 393, and 394. Appointments are required for drop shipments to these zip codes, however.

If your list is available for rental, one of the challenges you face is identifying the true value of your list rental income. List rental value can no longer simply be equated with list rental income. The increased reliance on exchanging during the past few years has forced mailers and their list managers to take a more comprehensive, realistic view of the definition of value that is derived from having one

How often should you mail your buyer file? Some mailers overmail the marginal segments of their buyer file and may be mailing below breakeven. To find out whether you

As the death toll, damage, and destruction mounts in the areas devastated by Hurricane Katrina, list industry executives are calling for mailers and service bureaus to halt all mailings to the affected regions until conditions improve.

Traditional direct marketers must better integrate and

Comailing

Remails to best-customer groups maintain about 65% of the original response rate for the group: If the best-customer group earns an 8% response rate on the first drop, the remail will earn 65% of the 8% (.08 x .65 = .052, or 5.2%). Not bad. How many of your average-customer groups pull 5.2%? Any rental lists pull 5.2%? You can see why a remail strategy is important to the overall growth and profitability of the company.