Live from List Vision: The Shifting Compiled Landscape
(Direct) New York–Data compilers face increasing pitfalls and higher expenses due to regulation and the need to verify information. But they also have more revenue opportunities
Lists & Data - Business
Live from List Vision: Internet Changes List Business
(Direct) New York–Online direct marketing is growing faster than the list business is keeping up. Can-Spam e-mail list regulations and Internet service providers are shaping the future of the list business.
Co-ops kick it up a notch
Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage
The incredible shrinking woodworkers universe
To those who don’t know a wing nut from a cashew nut, all tools are alike. Not so for woodworkers. Running the gamut from cabinetmakers to scrollsaw hobbyists,
Content Management for Database Marketing Efforts
One of the fundamental components of any database marketing effort is the value of the data
contained in your marketing database. Content management, when applied to
database marketing strategy, is a new term used to bring forward an innovative approach to
the list industry that capitalizes on state-of-the-art database marketing techniques.
Why Now Is the Time to Mail to Japan, Part 2
Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
world
Six Tips to Get the Most from Your Holiday Buyers
When it comes to your house file, your holiday buyers should be treated
differently from nonholiday buyers, according Jim Coogan, president of
Sante Fe, NM-based consultancy Catalog Marketing Economics.
Co-Op Databases: How Many Do You Need?
The already crowded consumer co-op database landscape recently got even busier with the introduction of Wiland Direct, the sixth major player in the game. Wiland
joins Abacus, NextAction, I-Behavior, Prefer, and Z24.
Why Now Is the Time to Mail into Japan
Anyone dealing with Japanese direct marketing lists, either as a user or as a list manager/broker, has surely heard about the
Lights, Camera, Campaign!
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making