POSTAL RATE CASE: Off and…stumbling
Mailers seek to postpone rate caseJust a few weeks after the current postal rate case began in February, a consortium of organizations and mailers – including
Mailers seek to postpone rate caseJust a few weeks after the current postal rate case began in February, a consortium of organizations and mailers – including
Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media
Is the venerable Bullock & Jones showing its age? Having closed its landmark San Francisco store in February, the $14 million menswear cataloger – which
This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers
I would like to bring to your attention my recent experience with the Postal Service, specifically the Washington, DC, bulk mail center (BMC). We sent
Near-15% postage increase proposal has mailers up in armsFor several months, the U.S. Postal Service had warned that it would propose a rate hike for
It’s a given that conventional mailboxes will be a lot less crowded in the new millennium. Consider the following items:The Internet could eventually
This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month
Can you possibly have too many tools and too big a budget? The answer might well be yes. Compare the movies Waterworld and The Blair Witch Project. Waterworld
Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the