How to Avoid Souring Your Existing Customer Relationships
Confucius once wrote,
Customer Relationship Management
Supply Chain Concerns: Greenness, Security, Technology
A recent survey of 1,644 supply chain executives conducted by Capgemini — in cooperation with the Georgia Institute of Technology, Oracle and DHL — shows that while 98% see green initiatives as essential for future business success, most are unwilling to invest additional funds in the greening of their supply chains.
Tough Times or Opportunities Knocking?
As I write this, it
Using E-mail to Drive the Customer Lifecycle
Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.
The Independents
Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several
Outsource Your Logistics Without Fear
Is there a single function you can
The multichannel trilogy
You’ve probably been in this management meeting: The vice president of marketing has gathered the marketing director, catalog manager, creative director,
What you can learn from a telemarketer
Author Raymond Carver once wrote, You never start out life with the intention of becoming bankrupt or an alcoholic or a cheat and a thief. Or a liar.
Fine print
Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer. Finding