Retailers Should Embrace Showrooming

| Charles Nicholls

Retailers should not fear the showrooming customer. Shoppers who use mobile devices for showrooming are actually almost twice as likely to purchase from the same retailer in-store or online than buy elsewhere.

Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

3 Steps to Winning the Mobile Consumer

| Mark Tack

Retailers intuitively know mobile is a game changer, but they don’t always understand best practices or how to implement them. Here are three actions retailers can take to win the mobile consumer beyond the holiday season.

A Daily Dose of Personalized Product Recommendations

| Ross Kramer

With some simple automation and dynamic content, personalized product recommendations can quickly and easily take even email blasts from ordinary to extraordinary. Here are a few creative ideas for daily emails to get you started.

10 Things Your Ecommerce Site Must Do In 2014

| Iman Sadreddin

Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.

2014: Things Just Got Personal

| Blair Lyon

As we stand at the threshold of 2014, it’s only natural to wonder what the new near will bring. If 2013 was the year of ecommerce, 2014 is set to be the year of personalization.