Google Continues Evolving Shopping Experience

| Daniela Forte

Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.

Same-day Delivery Means a Focus on Brick-and-Mortar

| Erin Lynch

When it comes to getting into the realm of same-day shipping it’s not about building a warehouse in every state or waiting to see what Amazon does. According to Shutl CEO and founder Tom Allason, it’s all about focusing on your brick-and-mortar store.

Gain Brand Loyalty through Social Media

| Erin Lynch

Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people using LinkedIn. According to this infographic by Social Annex, you can and it’s all about customer loyalty programs.

NRF Asks Judge to Reject Swipe Fee Settlement

| Erin Lynch

The National Retail Federation, along with 20 other retailers, have asked a federal judge to reject a proposed settlement over credit card swipe fees alleging it is an “evil” price fixing practice conducted by Visa and MasterCard.

Brick and Mortar Retailers Beat Out Online Counterparts

| Erin Lynch

As online retailing has become a force to be reckoned with in the retail industry, a close look at how brand equity varies for brick and mortar vs. online brands beckons. Measuring many online retail brands for the first time in the 2013 Harris Poll EquiTrend Study shows that when it comes to the brick and mortar and sides of a single brand, the etailer side lags.