Drop Shipping Remains a Big Opportunity for Merchants
The percentage of merchants who drop ship merchandise to customers has dropped slightly, but the percentage of merchandise they drop ship has risen, according to the…
Ecommerce
Magazines Integrate Ecommerce Capabilities to Websites
Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com. Women … Continue Reading →
New Aritzia Ecommerce Site to Augment In-store Experience
Acquity Group has launched of Aritzia.com for fashion retailer Aritzia. The new website complements Aritzia’s broad brick-and-mortar presence and delivers a compelling digital experience to the company’s fashion-savvy shoppers.
REVOLVEclothing.com CMO on Visual Site Search and Product Recommendations
Kobie Fuller, CMO of the contemporary fashion site, shared his company’s experiences using Monetate’s online merchandising products to deploy personalized product recommendations and visual site search on REVOLVEclothing.com.
Americans Consumers are Fed Up with Bad Ads
InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 … Continue Reading →
SmartHub Ecommerce Study Releases Cyber Monday Results
SmartHub® eCommerce Study Releases Cyber Monday Results (via PR Newswire) ATLANTA, April 11, 2013 /PRNewswire/ — Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center … Continue Reading →
Contextualized Video Optimizes Customer Experience
In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.
4 Methods to Drive Revenue Using Purchase History
Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
Johnson’s Step Down at JCP Not a Surprise
When news broke that J.C. Penney’s Ron Johnson was stepping down from his post of less than two years as CEO, no one was surprised. “He may very well be known as the guy who put them out of business,” said Robert Pasikoff, founder and president at Brand Keys, Inc.
Amazon’s Cure to Short-Term Thinking in Business
Jim Tompkins, CEO of Tompkins International, explores the main symptoms associated with the current plague of short-term thinking, how companies can begin growing again, and how the “Amazon Cure” and Jeff Bezos’ focus on innovation and investment help create long-term value.