Shopatron Clients Report 59% Cyber Weekend Growth

| MCM staff

Shopatron reported an astounding 59% increase in orders for its clients between Black Friday and Cyber Monday compared to the same days last year. But those may not be the most impressive numbers for the popular online shopping weekend. More impressive was the growth of mobile sales on Shopatron’s retail-integrated order management platform, generating 161% more orders on Black Friday and Cyber Monday than in 2011 and accounting for about 15% of total client sales.

Amazon, Nordstrom, L.L. Bean, Zappos Top Online Shopper Satisfaction Study

| MCM staff

The “2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape,” a study of online shopper satisfaction, found that a majority of online U.S. adults are satisfied with the overall online shopping experience. Here’s why Amazon topped the list of 14 retailers.

Wayfair.com Sees 60% Increase in Cyber Monday Sales

| MCM staff

Wayfair.com reported record Cyber Monday sales at $6.4 million, a 60% increase in year over year growth. The company exceeded $16 million in sales over the long holiday weekend from Thanksgiving Day through Cyber Monday, with a 75% increase in percentage of revenue from mobile. Branded search was up by 117% on Monday, a direct result of the company’s television advertising campaign that kicked off in September.

5 Tips to Optimize Your Shopping Cart

| Mark Simpson

Nearly 65% of ecommerce shopping carts go unclaimed for various reasons: high shipping costs, confused messaging, distracting pop-ups, repetitive forms, or perhaps merely a desire to virtually

Cyber Monday Sales Reach Record High

| MCM staff

Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to cloud-based analytics findings by IBM.