Facebook Campaigns Create “Likes,” but Not Loyalty
As Facebook crosses the incredible 750 million-member-line, without question or argument it has become a major force in marketing. But
Ecommerce
How to Use Twitter as a Reactivation Strategy
Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won
How Social Media Can Bridge the Multichannel Gap
To be truly impactful, and deliver increased traffic and sales, social must be integrated into existing marketing channels
Video: Shoring-up Paid Search and Syndication for the Holidays
Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.
Video: How to Manage Holiday Inventory Levels
Here’s a holiday preparedness tip from Carolina Rustica owner Richard Sexton. Don’t just keep an eye on your inventory levels. Make sure that if you’re participating in a promotion like Free Shipping Day, you’ve allocated inventory to go towards that promotion. The last thing you want to do during the holidays is make a customer mad!
Video: How to Use Catalogs as Web Traffic Drivers
Bill LaPierre, vice president of business analytics at Datamann, talks about what merchants need to do with their holiday catalogs this season. The biggest deficiency in 2011 holiday books so far: Merchants are not using them as drivers to the Web.
Innovative Email Strategies: Bulletproofing and Bake-offs
When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men
Mobile PPC Advertising Strategies
Pay-per-click ads are not identical across platforms
Bill Bass’ Lessons Learned in Cross-Channel Retailing
Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel
Video: Pinny Gniwisch on Social Commerce
Ice.com founder Pinny Gniwisch spoke about social commerce at Shop.org on Tuesday, Sept. 13, 2011. Gniwisch shared his thoughts about social commerce after the session with Multichannel Merchant senior writer Tim Parry.