The JUDGES for the 2011 Multichannel Merchant Awards
The word has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled
Ecommerce
Consumer Specialty Products, Sales Over $20 Million: Folica.com and Musician’s Friend
SILVER: Ecommerce Channel Folica.com Folica, an online retailer of haircare merchandise, is all about making hair look its best. And it goes beyond what
Dangerous Vagueness in CA Do-Not-Track Bill
THERE’S A PRIVACY BILL ZOOMING AROUND THE CALIFORNIA STATE LEGISLATURE (SB 761) designed to restrict website operators from making malicious changes to
General Merchandise: L.L. Bean and Miles Kimball
SILVER: Ecommerce Channel LLBean.com The venerable L.L. Bean has been known as a customer-service giant for nearly 100 years, and it effectively conveys
Traffic Driver: Vital Choice Seafood & Organics
SILVER: Catalog Channel Vital Choice Wild Seafood & Organics, Fall 2010/Winter 2011 Vital Choice specializes in wild salmon and other seafood, but it
Catalog design 2.0
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer
Business Specialty Products: Shoes For Crews and Envelopes.com
GOLD: Catalog Channel Shoes For Crews, Winter 2011 Shoes for Crews has a narrow product range: footwear tailored for people who spend a lot of time on
Children’s Products: FatBrainToys.com
SILVER: Ecommerce Channel FatBrainToys.com Shopping for educational toys? FatBrainToys.com makes it so easy a child could do it. As soon as you land on
Sporting Goods and Hobbies: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Summer Outdoor 2010 How great is the merchandising in this L.L. Bean catalog? You can outfit most adventures from this
Don’t Neglect Your View Cart Page
Think of your view cart page as a merchandising and sales opportunity, rather then just a utility page that lists out items. Does your view cart simply summarize the contents of the basket with a link to