Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
Low-priced gifts and collectibles cataloger Collections Etc. is ready to face the all-important holiday season with new and improved Website.
Video can be a huge motivator for people to make a purchase online, not to mention its additional viral marketing potential.
Regardless of whether you employ the most talented staff in today
Your catalog’s print job is key to its success, since how products are reproduced on paper will have a direct effect on their sales. So choosing a reliable
Should a company hire a professional writer for its blog? No, according to Chris Baggott, CEO of Compendium Blogware. In fact, he says, a company’s best
WWW.TENDERHEART.COM Tender Heart Treasures specializes in country and Victorian gifts, home decor and garden accents. So how effective is this merchant
An effective landing page can rank highly in organic search, and deliver a strong sales-per-click ratio in paid search, and convert shoppers who reach their destination through myriad acquisition sources. Still, visit more than a handful of sites and you
People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can
One of the latter-day dangers many catalogers face is using their print editions as bland feeder-mechanisms to their Websites. Whether a target customer