Sad Ending for Smith & Hawken
The Scotts Miracle-Gro Co. is Pulling the Plug on Smith & Hawken. The catalog and Website of the high-end home and garden merchant stopped taking orders
Ecommerce
Inside the Spiegel Sale
For the Second Time in Less than a Year, Spiegel Brands has a New Owner. Signature Styles, a newly formed division of private equity firm Patriarch Partners,
Hershey Ditches Gifts Business
The Hershey Co. has Already Shuttered Its Online Store, Hersheygifts.com, As of July 31; the chocolate company will close the gifts catalog business later
Report: Online Engagement Has Deepened
Consumers are spending the same amount online in 2009 as they did in 2008, according to Forrister’s annual report on consumer behavior. But the report shows consumers are much more engaged this year because of social networking activities.
Video Clutter Has Bandwidth on the Run
While YouTube is an excellent destination site for video and serves the purpose for socializing and democratizing
Spies Like Us: Tools and Tips for Monitoring the Competition
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set.
Five Ways Social Marketing can Improve Customer Loyalty
Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term
Takeaways and Tips to Improve SEO
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
How Effective is Your E-mail Preference Center?
By providing a preference center where consumers can manage their e-mail communications with you, you
Add-to-Cart Buttons: Bigger is Better
Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.