FAO Schwarz Gives to Get Names
Are you requesting information from your retail store customers, or giving them something in exchange of their name?
Ecommerce
Give site visitors a why-to-buy
Why should someone purchase from you and not one of your competitors? An effective Website provides more than a call to action; it offers visitors persuasive
Cross-selling strategies
Whether the product is fast food, weddings, cars or peanut butter, cross-selling can increase profits and lift natural search traffic. Cross-selling,
R U Ready 4 QR Codes?
CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital
Perusing the Patagonia site
Outdoor gear and apparel merchant Patagonia is renowned for its handsome, rugged products and the adventure photography in its catalogs. But how is its
Another MCM redesign in site
Show of hands: How many of you would say that more of your business continues to shift to the Web each year? Yeah, a lot of our audience is moving to
Merchandising the Web way
Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;
Live From the Lenser Summit: A Few Bytes on Blogging
Although Lenser is still learning its way around the blogosphere, the company is hoping to get its clients on board with the tactic. What should budding bloggers keep in mind?
Live From the Lenser Summit: Is Your Site Index Working?
You could have an e-commerce site with more than 100,000 items on it. But if your index isn’t working, you could become the great unknown in cyberspace.
Live From NEMOA: The Case for SEO
Search engine optimization — the practice of strategically placing keywords throughout your copy so that your Website ranks higher in organic searches for those particular keywords