Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online
If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity
Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about
Trigger-based e-mails are the answer for all your marketing problems. But don
With three times as many mobile-phone subscribers as Internet users worldwide, Cisco expects m-commerce to follow an adoption pattern similar to that of cell phones.
Site search is a conversation. It’s a chance to listen to your Website customer and respond. Tuned for maximum effectiveness, your site search has the
The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0
With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s
Want to transform customer insight into multichannel success? All you have to do is take an analytics-driven approach. But that’s typically easier said