New Website targets paintball warriors
Seeking to capitalize on the ever-increasing popularity of paintball, St. Louis, MO-based Way Technology has launched PaintballerParadise.com. The Website
Ecommerce
Driving Value in Your Direct Marketing Business
How do you improve the value of your business? It’s a big topic, because it dovetails with what company owners work to do every day. But since we’re in
The religion of relevancy
Marketers embracing customized e-mails Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly,
From clicks to bricks
Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop
Figurine site has crystal clear concept
Dennis and Marla Chorney have been collecting crystal figures for more than a decade. The Skokie, IL-based husband-and-wife team are sharing and selling
Live From Direct Media Co-op: Seeking Spenders? Look Overseas
“The U.S. Consumer is broke, and it’s going to take some time for them to start spending again,” said Kevin Aronin during his keynote Wednesday at Direct Media’s Client Conference and Co-op.
Third Quarter Profits Shoot Up at 1-800-Flowers.com
Things are looking up for Carle Place, NY-based 1-800-Flowers.com, which reported third-quarter net income of $3.3 million — a 212% increase over the same period last year.
How to Make Your Web Data Actionable
Getting more Web data but don
BabyUniverse Launches Catalog
After doing business online for the past 11 years, BabyUniverse, a subsidiary of The Parent Co., has gone multichannel with the release of its new catalog.