New York Rules Out-of-State Web Merchants Must Collect State Taxes
New York Gov. David Paterson signed into law on April 15 a provision that will require out-of-state online retailers to collect state and local sales taxes.
Ecommerce
New Website Targets Paintball Warriors
Seeking to capitalize on the ever-increasing popularity of paintball, St. Louis MO-based Way Technology has launched PaintballerParadise.com.
Horny Toad Says Catalog Launch is a Success
When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.
Sears Eyes Teen Girls with Prom Site
Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”
Eastwood gets social
Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.
Best bets for site tests
Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.
The Search is on
The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based
Borders Mulls a Sale
Books and music merchant Borders Group may be next on the selling block.
Seal the Deal with Triggered E-mails
You send triggered e-mails to customers who experience a lifestyle change. That
Why Zappos.com is A Service Star
If you build a company on the basis of service, you can branch into other areas, says Alfred Lin, chief operating officer/chief financial officer of the $850 million shoes merchant Zappos.com.