Seed Catalog Customers Embrace the Web
For more than a century, gardening enthusiasts have relied on their trusty seed catalogs to plot out their plantings.
Ecommerce
Social Media and Customer Care Managers, Part 2
Social media and word-of-mouth marketing now have a big impact on the customer care industry.
Social Media and Customer Care Managers, Part 1
The critical news for the customer care industry is that word-of-mouth marketing has found a brighter beam on the radar screens of marketing professionals in recent years with the growth of new and social media.
Crafting An Efficient Photo Shoot
Photo shoots are time consuming and expensive, so it
When less equals More
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
Little tweaks pay big for Skinner site
If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that
Getting Serious About Cyber Mondays
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year
Getting Serious About Cyber Mondays
In his Nov. 26 NY Times article,
The Hunt for E-mail Relevance
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers