Hotel Chocolat Taps U.S. Market
With 23 stores in the U.K., a catalog, online business, and a Tasting Club, Hotel Chocolat still had a hankering for expansion.
Ecommerce
Multichannel Strategies for Cyber Mondays
Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as
1-800-Flowers.com Increases Revenue, Improves Loss
First-quarter revenue for 1-800-Flowers.com rose 6.3%, to $145.8 million, up from $137.1 million after the first quarter in 2006. For the period ended Sept. 30, the gifts, toys, and home d?cor merchant saw its net loss improve 22% to $5.8 million
Ebay had the right idea but the wrong execution
Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company
Etoys Direct and BabyUniverse Finally Merge
In a deal that
Dessert Alert! Launches Sweets Site
Cybersnackers beware: A new online source of decadent desserts is just a click away.
Is Search So Easy A Caveman Can Do It?
In the history of advertising, no ad vehicle has come so far, so fast, as
search engine marketing. To those of us who have been practicing SEM for
years, it’s amazing just how fast this space moves. Everyday there are new
challenges, increasing competition and new technological advances that
dazzle the mind.
The Role of Loyalty in Communication Plans
Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.
Straight-on e-mail
The Lenox Group was hardly what you’d call database-poor. It had one for its catalog, another for its stores, and still another file for its e-mail addresses.
Three analytics you’ll meet in 2.0
Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like