Everybody Jumps on the Metrics Bandwagon
(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.
Ecommerce
Best Buy, Microsoft Partner on Vista Catalog
Best Buy and Microsoft teamed up in February to launch a catalog featuring the latter
Ashford.com Sold for $400,000
Private holding company Luxi Group has acquired online jeweler Ashford.com for $400,000.
Google to Buy DoubleClick in Bid to Dominate Display Ads
(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick
Optimizing Website Content: It’s Easier Than You Think
My clients often say to me,
How E-mail Hygiene Can Improve Deliverability and Protect your Reputation
In the past couple of months, we at Loyalty Lab have been called in to rescue some pretty sketchy e-mail lists. Our clients had been operating on a
Patagonia Launches Blog
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,
Google Readies for Action
(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,
Five Rules for Working with Online Communities
The resurgence of dot.com activity and the emergence of the so-called Web 2.0 mean that online activity has never been more important when it comes to marketing and customer relationship management.
BabyUniverse Merging with eToys Direct
BabyUniverse, an online marketer of baby and maternity products, will merge with eToys Direct. The combined company’s brands will include Posh Tots, which