Get Smart: Three Steps to Intelligent Keyword Bidding
A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing
Ecommerce
List and Data Strategies: Analytic Tools Meet Web 2.0
The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics
Website Critique: Ward’s Scientific Site Review
Ward’s Natural Science (www.wardsci.com) has been a source for chemistry education products for 144 years, selling items ranging from maps and molecular
When Testing, More Is More
Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now
Ignore Universal Web Design at Your Peril
All marketers want to make their Websites as user-friendly as possible, but the concept extends beyond clean design, fast loading, and intuitive navigation.
Seven Guidelines for Universal Web Design
To better illustrate the tenets of universal Website design, the Center for Universal Design at North Carolina State University established seven guiding
The Importance of an Up-to-Date Website
I have written on many occasions about how the Internet is a much more advanced communications tool than anything which has come before it, including print brochures and catalogs.
Amazon Thinking Outside The Box With Inserts
Amazon.com says it is thinking outside the box, both figuratively and literally, when it comes to insert media.
The Seattle-based online behemoth said it has added insert opportunities such as on-the-box advertising as an option for marketers willing to ride along with Amazon, which ships about 80 million packages a year in the U.S.
BabyUniverse to Merge with eToys Direct
Jupiter, FL-based BabyUniverse, an online marketer of baby and maternity products, will merge with Denver-based toys merchant eToys Direct.