Survey: 60% of Merchants Say Direct Holiday Sales Are Up
People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association
Ecommerce
Watch Your Rep on Social Networks
(Searchline) Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy.
D. Porthault Enters Cyberspace
Armed with a new CEO, luxury linens merchant D. Porthault is poised to enter the world of e-commerce.
Shari’s Berries Owner Launches Anew
Shari Fitzpatrick’s empire of chocolate-covered berries has grown. Sort of. Fitzpatrick, who founded Sacramento, CA-based cataloger/retailer Shari’s Berries in 1989, launched another online store, the Berry Factory, in November.
Last-Minute Web Testing Can Boost Holiday Sales
(Searchline) Just because you’re deep in the holiday sales season doesn’t mean you should take a vacation from testing your Websites and marketing to reach peak performance.
E-mail Marketers Showing Holiday Restraint
(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America
E-mailers Starving for Customer Data
(Magilla Marketing) Ten years after embracing permission-based list building
To Win Online Holiday Shoppers, Emphasize Convenience
Convenience, not price, is a key driver of online holiday shoppers this season, according to marketing and research firm Questus. As we get closer to Christmas, then, you may be able to pick up additional sales
Seven Tips to Fix Your Website for B-to-B Leads
Your Website has become critical to your company’s success in generating business-to-business leads and closing sales
Web 2.0: What It Really Means to You
Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well. With Web 2.0 technologies