Budgeting for search success
Soft ocean breezes. Powdery white sand. Frosty margaritas. The bliss of a weeklong getaway in some tropical hideaway. Quality time with the family. Okay,
Ecommerce
Targets near and far
When travel accessories merchant Magellan’s sends out a catalog, the company is not always hoping for a mail order sale. The Santa Barbara, CA-based multichannel
NEW WEB CATALOGS
ShopDelawareNorth.com The name Delaware North Cos. may not ring a bell, but chances are you’ve patronized one of its establishments. Delaware North’s
Searching for the retail value of SEM
Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer
Should You Buy Your Brand?
(Searchline) In a just and well-regulated world, buying your company
Make Links Work for You—Carefully
(Searchline) If you
Cyber Monday Sales Up 26%
According to Deloitte & Touche USA, more people shopped online the Friday after Thanksgiving than the Monday after. But according to comScore Networks, Cyber Monday was
Holiday E-mail Volume Up, But Campaign Sizes Down
(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller
Study: E-mail Addresses Need Validation
The increased use of e-mail communications as a channel serving information as well as for increasing sales means that capturing valid, deliverable e-mail addresses early in the relationship is critical for most online businesses.
Kathy Van Zeeland, eBags Partner on Catalog
Kathy Van Zeeland exploded into the handbag and accessories market in late 2004 with her distinctive line of high-quality, trendy products. In two years she has built up her New York-based