Mikasa Learns a Lesson in Search Etiquette
(Searchline) Do you know the difference between a tureen and a terrine? Or between a casserole and a cassoulet?
Ecommerce
Applying New Marketing Fundamentals in the Internet Era
Achieving results is the core mandate of any business-to-business marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers.
Redcats Launches One-Stop Plus-Size Website
Redcats USA on Oct. 23 launched a Website that it’s billing as “the world’s first plus-size fashion mall.”
Ross-Simons Launches Diamond Microsite
Jewelry cataloger/retailer Ross-Simons has launched a Website that it hopes will be a direct challenge to online diamond sellers Blue Nile and Diamonds.com.
The Key to Holiday E-mail Success
During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.
And the Biggest Day for Web Sales Will Be…
Cyber Monday
Top 10 E-commerce Tests for the Holiday Season
In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.
Guitar Center sells online at last
Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer
Free (Yes, Free!) Tools for BETTER SEO
In today’s online world, your Website doesn’t mean anything to anyone unless it can be found by your customers. Optimizing your site so it appears high
Caught in the Net
A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in